About Sue

Sue Knight is an NLP Master Trainer, coach, author and lifelong student of human experience. She is the author of NLP at Work, published internationally and translated into more than 30 languages, and NLP and Leadership.

 

At the heart of Sue’s work is modelling—the study of the patterns that shape how we think, learn, relate and create excellence. She describes herself not as a lecturer but as a designer of experiences, creating the conditions in which people can discover their own patterns and possibilities. Her work is spontaneous, experiential and shaped as much by what she observes, hears and senses in the moment as by any predetermined agenda.

 

Humour and provocation are an important part of Sue’s work, influenced by the 20 years she spent studying with Frank Farrelly, creator of Provocative Therapy—and, she would add, by growing up in Liverpool.

 

Sue believes that if we invite others to explore their edges, we need to be willing to explore our own. Her curiosity has taken her around the world, through decades of coaching and training, and increasingly into conversations with AI—not simply as a source of answers but as a partner in noticing and modelling her own thinking.

 

And sometimes she explores her edges quite literally. A passionate endurance cyclist, Sue has toured extensively in India and Europe and, in 2026, is taking on the NorthCape4000, cycling from Berlin to North Cape.

 

Underlying all her work is a belief that NLP is not something we simply do to others. It is something we live: a continuing curiosity about the structure of our own experience and the possibilities that emerge when we are willing to notice, question, play—and occasionally follow a flock of birds heading north.